Opulent Ethics were on the train to London recently and got talking with another traveller. As we were talking about Opulent Ethics we were asked whether the ethics were something that we actually practised or whether we used ethics as a marketing tactic.
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| Opulent Ethics |
Whilst this is not the first time that we have been asked about or had to explain our ethical choices it really got us thinking this time. If there are so many companies out there which make this a necessary question then we really have our work cut out convincing our customers and peers that we are the real deal.
So how are we intending to do this? We have always been a great believer in the saying “honesty is the best policy” and transparency is an integral part of Opulent Ethics’ business. We have been very lucky in that we were ethically minded before we began Opulent Ethics. For us, this has meant that all of our business deals have been made from an ethical stand point and we do not compromise on those beliefs.
Having to justify our decisions at every step has made us deeply consider everything we do so that we back each decision fully. We never take on anything lightly and can justify our choices and beliefs so that we ensure that they fit within our ethical policy. We also ensure that all these choices and decisions are carried out in every part of our day to day business to the best of our ability.
It has always been Opulent Ethics’ intention to bring ethical jewellery more into the mainstream and to reach the day when the general public do not have to ask what is meant by ethical jewellery here’s hoping that that day is just around the corner.
That’s all for now....
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